Itura Terms of Service
Effective Date: June 18, 2025
Welcome to Itura! These Terms of Service ("Terms") are a legally binding agreement between you and Itura oy, a limited liability company registered in Finland (Business ID: 3493409-8) ("Itura", "we," "us," "our"). They govern your use of our application, Itura, and its related services (collectively, the "Service").
Our Privacy Policy, which is a separate document, explains how we collect, use, and protect your information. Please read it carefully.
By creating an account, accessing, or using the Service, you confirm that you have read, understood, and agree to be bound by these Terms.
1. What Itura Is (And Isn't)
Itura is a platform for building and using custom, database-backed applications through a conversational interface. Builders describe an application in plain-English text (the "Specification"), and Itura generates a working application with secure SQL tables and an AI assistant that understands the application’s rules. End-Users then use the application by chatting with the assistant.
Critical Acknowledgment of AI Risks: The Service uses generative artificial intelligence. You understand and accept that this technology is imperfect and may produce errors, inaccuracies, misinterpretations, or offensive content ("Hallucinations").
Because the assistant can read and update data in your app according to the Specification and granted permissions, a Hallucination or mis-specification could result in an unintended action (for example, creating, updating, or deleting the wrong records). Itura is not liable for such outputs or actions. It is your responsibility to carefully review and validate assistant outputs before relying on them or allowing irreversible operations to proceed.
2. Your Account and Responsibilities
- Account Creation: You agree to provide accurate and complete information when you create your account and to keep this information up to date.
- Account Security: You are responsible for safeguarding your password and all activities that occur under your account. If you believe your account has been compromised, you must notify us immediately at
security@itura.ai
. - Age Requirement: You must be at least 16 years old, or the minimum age required to consent to data processing in your country of residence, to use Itura.
3. Your Apps, Specifications, and Data Access
- Specifications: Builders describe apps in plain-English text, including the overview, user roles, entities, relationships, permissions, and constraints. The generated app operates according to this Specification.
- App Databases: Each app’s data is stored in dedicated SQL tables protected by row-level security (RLS) so that only authorized users of that app can access their data.
- Chat-Based Actions: End-Users interact with the app through chat. The assistant performs actions within the limits of their role permissions. You should review outputs and confirm irreversible operations when prompted.
- Spec Changes: Editing an app’s Specification after initial generation is not currently supported. You may draft an updated Specification and generate a new version. We may add in-place edits in the future.
- Optional Integrations: We may offer connectors to third-party services in the future. If you choose to use them, your use of those services is governed by their terms and privacy policies, and we are not responsible for their functionality, security, or availability.
4. Your Data, Privacy, and Data Protection
You own the content and data you create and manage through the Service. We are committed to protecting your privacy and data rights.
- GDPR Roles: For the purposes of the EU General Data Protection Regulation (GDPR), you are the "Data Controller" for all personal data processed via your account, including data inside your generated applications (for example, data stored in your app’s SQL tables and files you upload) and, if used, data from optional integrations. Itura acts as the "Data Processor," processing this data only on your behalf and according to your instructions as laid out in these Terms.
- AI Model Training Policy: To improve our Service, we may use your user prompts and the resulting AI-generated responses for training. We will never use data stored in your app’s database tables or files you upload to train our AI models. You can opt out of prompt/response usage for training by emailing
contact@itura.ai
with the subject line "Opt Out of AI Training Data". - Data Portability: You have the right to data portability for the information you have provided to us. To receive an export of your Itura-specific account data (such as your settings), please send a request to
contact@itura.ai
. For requests concerning data within your connected Third-Party Services, you should use the export tools provided by those respective services. - International Data Transfers: To provide the Service, your data may be processed in countries outside the European Economic Area (EEA). We ensure such transfers are lawful by relying on adequacy decisions, the European Commission's Standard Contractual Clauses (SCCs), and other supplementary measures where required.
- Sub-processors: We use trusted third-party vendors ("sub-processors") to provide the necessary technology to run the Service. A current list of our sub-processors and their locations is available in our Privacy Policy.
5. Fair Use of the Service
You agree not to use the Service to:
- Violate any applicable law or regulation.
- Send spam or engage in fraudulent, deceptive, or unethical practices.
- Infringe on anyone's intellectual property rights.
- Upload or transmit anything that is malicious, illegal, defamatory, or harmful.
- Attempt to disrupt, reverse-engineer, or compromise the integrity or security of the Service.
We reserve the right to suspend or terminate accounts that violate these rules without notice.
6. Business Use and Enterprise Plans
If you use Itura on behalf of an organization (such as your employer), you represent that you have the authority to agree to these Terms on its behalf. If your organization has a separate Master Service Agreement (MSA) with us, that MSA will govern and supersede these Terms.
7. Intellectual Property
- You Own Your Data: You retain all ownership rights to the underlying data and content within your connected Third-Party Services.
- We Own Our Service: We and our licensors exclusively own all right, title, and interest in and to the Service, including the application, our branding, our AI models, and all underlying software and technology.
- AI-Generated Content: Subject to your compliance with these Terms, you are free to use the summaries, drafts, and other content that Itura generates for you for your personal or business purposes. You assume all risks associated with the use of this content (as outlined in Section 1).
8. Payments, Subscriptions, and Refunds
- Billing: If you sign up for a paid plan, you agree to the pricing and payment terms presented to you. We will bill you on a recurring basis (e.g., monthly or annually) in advance. All payments are handled by a secure third-party payment processor.
- Plan Limits: Plans include usage limits such as monthly messages, maximum file upload size, and database storage capacity. Current limits are described on our Pricing page (for example, the Free plan includes 100 messages/month, 100 MB file uploads, and 100 MB database storage; the Pro plan includes 1,000 messages/month, 1 GB file uploads, and 1 GB database storage). We may update limits over time; we will notify you of material changes.
- Cancellation: You can cancel your subscription at any time through your account settings. Your cancellation will take effect at the end of the current billing cycle, and you will not be charged again.
- Refunds: You have the right to cancel your subscription within 14 days without giving any reason. The cancellation period will expire after 14 days from the day after the completion of the subscription fee payment. To meet the cancellation deadline, it is sufficient that you send us your communication concerning your exercise of the cancellation right before the expiration of the 14-day period. To cancel your order, please contact us at
contact@itura.ai
. Please note that in respect of subscription services, your right to cancel is only present following the initial subscription and not upon each automatic renewal. - Price Changes: We may change our pricing in the future. We will provide you with at least 30 days' notice of any fee changes, giving you an opportunity to cancel your subscription before the new price takes effect.
- Taxes: All fees are exclusive of any applicable taxes, levies, or duties imposed by taxing authorities, and you shall be responsible for payment of all such taxes.
9. Termination
- Termination by You: You can stop using the Service and delete your account at any time through your account settings.
- Termination by Us: We reserve the right to suspend or terminate your account if you materially breach these Terms, or if your use of the Service poses a legal, operational, or security risk to us or others.
- Effect of Termination: Upon termination, your access rights to the Service will cease immediately. We will initiate a process to permanently delete your Itura account information and any cached data from our live systems within 30 days. Residual copies may remain in our encrypted, off-site backups for up to 90 days for disaster recovery purposes, after which they are permanently erased. Termination does not affect any data stored in your connected Third-Party Services.
10. Disclaimers, Limitation of Liability, and Indemnification
- "As Is" Service: To the fullest extent permitted by law, the Service is provided "as is" and "as available." Itura disclaims all warranties, whether express or implied, including the implied warranties of merchantability, fitness for a particular purpose, and non-infringement.
- Limitation of Liability: To the fullest extent permitted by law, Itura and its affiliates, officers, and employees will not be liable for any loss of profits, revenue, or data, business interruption, or any indirect, special, incidental, consequential, or punitive damages, however caused. Our total aggregate liability for any claim related to these Terms or the Service will not exceed the greater of €100 or the total amount you paid to us in the 12 months preceding the event that gave rise to the claim.
- Indemnification: You agree to indemnify and hold harmless Itura and its personnel from and against any claims, liabilities, damages, and costs (including legal fees) arising from or related to: (a) your access to or use of the Service; (b) your data and content; (c) your violation of these Terms; or (d) your violation of any third-party rights, including their intellectual property rights or terms of service.
11. Open Beta
- Beta Nature: The Service is currently offered as an Open Beta. Features may change, be added, or removed without notice, and the Service may experience downtime or data-related issues.
- Non-Mission-Critical Use: You agree not to rely on the Service for mission-critical use cases during the beta period.
- Feedback: We welcome feedback and may use it to improve the Service without obligation to you.
12. General Provisions
- Governing Law and Jurisdiction: These Terms shall be governed by and construed in accordance with the laws of Finland, without regard to its conflict of laws principles. Any dispute, controversy, or claim arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of Finland.
- EU Consumer Rights: If you are a consumer based in the European Union, you will benefit from any mandatory provisions of the law of the country in which you are a resident. Nothing in these Terms affects your rights as a consumer to rely on such mandatory provisions of local law.
- Updates to These Terms: We may update these Terms from time to time. If we make a change that we believe is material, we will notify you through the Service or by email. Your continued use of the Service after the changes take effect constitutes your agreement to the new Terms.
- Contact Us: If you have any questions about these Terms, please contact us at
contact@itura.ai
.
By using the Itura Platform, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service.