Stop fighting generic CRMs
Your data model, your rules
Custom objects and fields like Contacts, Companies, Deals, Activities, or anything you need.
Secure by default
Dedicated tables with row-level security (RLS) and fine-grained role permissions.
Use it through chat
Create, search, and update records conversationally. No UI builders or forms required.
How It Works
Describe your CRM in English
Define entities (Contacts, Companies, Deals), fields (owner, status, source), relationships, pipelines, and access rules.
Itura provisions everything
We generate a secure database and an AI assistant that understands your model and permissions.
Operate via conversation
Ask for totals, trends, comparisons, and filtered lists about your CRM data — all via chat.
Purpose-Built CRM Capabilities
Contacts & Companies
Track people and organizations with custom fields, tags, and ownership.
Deals & Pipelines
Create multiple pipelines with stages, probabilities, and automations.
Activities & Notes
Log calls, emails, meetings, and notes; assign next steps and due dates.
CSV Import
Quickly bring your existing data with guided, chat-driven imports.
Reports & Dashboards
Ask for summaries like won revenue by month or pipeline conversion.
Role-Based Access
Ensure reps, managers, and admins see exactly what they should.
What You Can Ask
- • Show me open opportunities over $25k by close date.
- • What is win rate by stage for SMB vs Enterprise?
- • List all contacts at "Client X" with titles and owners.
- • Pipeline coverage for next quarter vs quota.
- • Show me deals closing this month over $10k.
- • Who owns the top 20 open opportunities by value?
- • New logos vs expansions in the last 90 days.
- • Average sales cycle by segment and source.
CRM FAQ
Can I add custom fields and objects?
Yes. Define any fields or objects you need in plain English and Itura will provision them with the right relationships and constraints.
How do permissions work?
Describe your roles (e.g., rep, manager, admin) and who can read or update which records. We enforce this with row-level security (RLS).
Can I import my existing data?
Yes. You can import via CSV directly in chat and map columns to your custom fields.
Where is my data stored?
In a dedicated, secure database. Data is encrypted at rest and in transit.