Build a custom Product Management Tool in minutes
Roadmaps, epics, stories, sprints, feedback, and releases — defined in plain English.
Describe your products, epics, stories, acceptance criteria, priorities, backlogs, sprints, releases, and permissions. Itura provisions a secure database and an AI that understands your PM model so your team can plan and execute entirely through chat.
Stop bending generic tools to your process
Your data model, your rules
Products, Epics, Stories, Subtasks, Acceptance Criteria, and Releases — exactly how you need them.
Secure by default
Dedicated tables with row-level security (RLS) and role-based permissions for PMs, engineers, and stakeholders.
Use it through chat
Capture requirements, prioritize work, plan sprints, and generate release notes conversationally — no UI builders required.
How It Works
Describe your PM Tool in English
Define Products, Epics, Stories, Acceptance Criteria, Priorities, RICE scores, Backlogs, Sprints, Releases, and access rules.
Itura provisions everything
We generate a secure database and an AI assistant that understands your model, constraints, and permissions.
Plan and execute via conversation
Groom backlogs, compute RICE scores, schedule sprints, update status, and create release notes — all via chat.


Purpose-Built Product Management Capabilities
Epics & Stories
Organize work with epics, stories, subtasks, owners, points, and acceptance criteria.
Backlog & Prioritization
Rank with RICE or custom frameworks; track impact, effort, confidence, and reach.
Sprints & Workflows
Plan sprints, set WIP limits, define states, and move work conversationally.
Roadmaps & Reports
Ask for roadmaps by quarter, burndown, velocity, cycle time, and delivery trends.
Feedback & Research
Capture user feedback, link to stories, and synthesize insights into requirements.
Role-Based Access
PMs, engineers, designers, stakeholders — everyone sees exactly what they should.
What You Can Ask
- • Create an epic "Onboarding Revamp" with goals and acceptance criteria.
- • Compute RICE scores for these stories and sort descending.
- • Move top 10 stories into Sprint 14 starting next Monday.
- • Show roadmap by quarter for Product A with dependencies.
- • Generate release notes for version 2.3 from merged stories.
- • What’s our average cycle time by type for the last 60 days?
- • Summarize feedback tagged "onboarding" into key themes.
- • Import backlog items from this CSV and map the columns.
Product Management FAQ
Can I customize fields, workflows, and states?
Yes. Define entities, fields, and states in plain English — we provision them with relationships and constraints.
Can I import my existing backlog?
Yes. Import via CSV directly in chat and map columns to your custom fields and states.
How do permissions work?
Describe roles like PM, engineer, designer, and stakeholder. We enforce access with row-level security (RLS).
Where is my data stored?
In a dedicated, secure database. Data is encrypted at rest and in transit.