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Build a custom Product Management Tool in minutes

Roadmaps, epics, stories, sprints, feedback, and releases — defined in plain English.

Describe your products, epics, stories, acceptance criteria, priorities, backlogs, sprints, releases, and permissions. Itura provisions a secure database and an AI that understands your PM model so your team can plan and execute entirely through chat.

Stop bending generic tools to your process

Your data model, your rules

Products, Epics, Stories, Subtasks, Acceptance Criteria, and Releases — exactly how you need them.

Secure by default

Dedicated tables with row-level security (RLS) and role-based permissions for PMs, engineers, and stakeholders.

Use it through chat

Capture requirements, prioritize work, plan sprints, and generate release notes conversationally — no UI builders required.

How It Works

Describe your PM Tool in English

Define Products, Epics, Stories, Acceptance Criteria, Priorities, RICE scores, Backlogs, Sprints, Releases, and access rules.

Itura provisions everything

We generate a secure database and an AI assistant that understands your model, constraints, and permissions.

Plan and execute via conversation

Groom backlogs, compute RICE scores, schedule sprints, update status, and create release notes — all via chat.

Defining a PM tool with entities and rules
Conversational planning, prioritization, and execution

Purpose-Built Product Management Capabilities

Epics & Stories

Organize work with epics, stories, subtasks, owners, points, and acceptance criteria.

Backlog & Prioritization

Rank with RICE or custom frameworks; track impact, effort, confidence, and reach.

Sprints & Workflows

Plan sprints, set WIP limits, define states, and move work conversationally.

Roadmaps & Reports

Ask for roadmaps by quarter, burndown, velocity, cycle time, and delivery trends.

Feedback & Research

Capture user feedback, link to stories, and synthesize insights into requirements.

Role-Based Access

PMs, engineers, designers, stakeholders — everyone sees exactly what they should.

What You Can Ask

  • • Create an epic "Onboarding Revamp" with goals and acceptance criteria.
  • • Compute RICE scores for these stories and sort descending.
  • • Move top 10 stories into Sprint 14 starting next Monday.
  • • Show roadmap by quarter for Product A with dependencies.
  • • Generate release notes for version 2.3 from merged stories.
  • • What’s our average cycle time by type for the last 60 days?
  • • Summarize feedback tagged "onboarding" into key themes.
  • • Import backlog items from this CSV and map the columns.

Simple, Transparent Pricing

Free

$0

Great for prototyping and small teams

  • 100 messages / month
  • 100 MB file uploads
  • 100 MB database storage

Pro

$20/mo

Scale your PM tool with higher limits and advanced capabilities

  • 1,000 messages / month
  • 1 GB file uploads
  • 1 GB database storage
  • Access to new features

Need enterprise? Contact us for a custom plan.

Product Management FAQ

Can I customize fields, workflows, and states?

Yes. Define entities, fields, and states in plain English — we provision them with relationships and constraints.

Can I import my existing backlog?

Yes. Import via CSV directly in chat and map columns to your custom fields and states.

How do permissions work?

Describe roles like PM, engineer, designer, and stakeholder. We enforce access with row-level security (RLS).

Where is my data stored?

In a dedicated, secure database. Data is encrypted at rest and in transit.

Ready to launch your custom PM Tool?

Start with your model and be fully operational in minutes.